Tips to Maintain Your Google My Business Account
It’s great that you created a Google My Business account after you learned that 82 percent of smartphone shoppers conduct ‘near me’ searches when looking for a service. Now you’ll snag more of those local searches and see your customer base grow.
But, that’s only the beginning of your GMB journey, you have to maintain the account in a way that keeps your online presence fresh and engaging to everyone who sees it. Check out some of our tips to maintain your Google My Business Account.
Check in on Your Account Often
This means more than making sure your business information is correct. Google is always updating the platform to give you different tools so it’s best to log in once a week MINIMUM.
These tools help you share your profile with new customers and respond to reviews from previous customers. This way you can rank high in searches, stay ahead of the competition and add posts.
Engage With Your Customers
Reply to reviews, both the good and the bad. When customers take the time to post something, they want to know they’re being heard and that this isn’t another instance of “post and pray.”
When you respond, you don’t just strengthen your customer relationships, but you also get rewarded by Google as they boost your listing in local searches.
Treat Your GMB Like a Social Media Account
When you have breaking news or a promotion, you post it on your social media pages. Now, you can do the same with Google Posts. These can link to your website or to another event that you’re a part of. And just like responding to reviews, Google will give you an extra bump in the local searches.
Plus your posts only stay up for a week, so you’re not overloading people with content. This keeps you fresh and on your toes as you’re always thinking of something new to say and reach out to your audience.
Let’s Learn How to Maintain Your Account Together
These are just a few of the ways that you can use your Google My Business Account to increase the money in your register. Now, it’s time to learn more, drop us a line today, we can’t wait to talk to you!