Digital Marketing / Sep 03
Ethical Target Advertising: Where Should Marketing Draw The Line?
Put simply, Search Engine Optimization (SEO) is the foundation of a brand’s overall digital footprint, ensuring your brand achieves those coveted top spots in search engines.
Three letters that can transform your business, spur awareness and encourage a higher conversion rate. Simply put, Search Engine Optimization (SEO) is all about connecting you to more people that are looking for your type of business.
Properly implemented SEO means increasing your presence on search engines such as Google and Bing, driving more traffic to your website. It means increasing your website’s authority, getting your website to appear as close to the top of the results page as possible when potential customers search for things relevant to your business. Through meaningful content and technical expertise, we’ll partner with you to give you a leg up during your ascent of the search engine ladder.
Keyword research is an SEO tactic that involves identifying popular words and phrases users enter into search engines. Keyword research allows you to better understand what people are searching and it also gives some insight as to why they are searching. This research allows you to determine how high the demand is for certain words and phrases and how difficult it would be to rank for those terms.
Keyword research involves exploring how searchers use words and phrases to research an idea or topic. By researching the words people use to search, you can create more targeted content that can help drive the right traffic to your site. We will create a keyword strategy that will help you maximize interest in your site.
You have a brand-new website. That’s great, but it doesn’t mean you’re going to reach a new audience. Search Engine Optimization is the catalyst for awareness of your site, bringing the right traffic to you. Having a beautifully designed, functional website is a perfect start, but SEO is the tool that enables customers to find your website. We devise a strategy around your business to get you ahead of your competition in the rankings and drive searchers to your website. More eyes on your business means a higher likelihood of conversions and greater awareness of your brand.
And if you aren’t in need of a new website but want to make sure that anyone searching for your business, products or services is able to find you online, we can create a strategy for SEO clean up on your existing site. We can complete an SEO “health check” for your site and work with you to ensure everything on your current site is up to current search engine standards.
According to Google, 46% of searches have local intent.
Any website with good enough SEO and authority can rank for a search query like ‘how to do keyword research’. But when the query indicates local intent like ‘Columbus SEO company near me’ or ‘SEO company Columbus, Ohio’, not just any site will rank.
For search queries, which typically include a location or ‘near me’ (which aren’t even necessary if searching using Google Maps or if Google knows your location and assumes the search has local intent), search engines understand that what the searcher wants is suggestions or results based on location, and therefore, they display local search engine results pages (SERPs). This difference in search behavior and result is precisely why local SEO is important and worth investing in alongside standard SEO. At BLD, we understand local search and can help you optimize your website and your local listings to optimal return.
Both Paid Digital Media and SEO are extremely valuable, but they require different implementation strategies. Properly implemented Search Engine Optimization is more than just improving in the search rankings; it’s about driving relevant website traffic to get you in front of the people that matter most – searchers most likely to convert.
If you run a daycare business, getting 100,000 new impressions means nothing if those impressions come from high school students. Relevant traffic might mean working parents or potential new employees with the right educational background. That’s who your SEO should be targeting.