What is Digital Marketing, and How Can It Help My Business?

Digital Marketing Blue Laser Digital on June 26, 2019

Problem: You’re ready to grow your business, but you feel like you’ve plateaued. You’ve run a successful campaign using traditional marketing and word of mouth, and you know your business would take off if you could only reach a wider audience.

Solution: Digital marketing.

Digital marketing is any kind of marketing that happens online. In other words, it’s spreading the word about your business through electronic means such as computers, smart phones, televisions and the internet. This is a fairly basic definition, but with the proper use of digital marketing tools like search engine optimization (SEO), Google Analytics, digital media advertising, email campaigns and more, digital marketing can launch your business to new heights and expand your client base.

How Do I Get Started?

Starting a digital marketing campaign from scratch may seem daunting at first. After all, there’s a lot to learn. But luckily, you don’t have to be a digital marketing expert.

Digital marketing agencies like Blue Laser Digital are dedicated to helping businesses grow by building customized, targeted campaigns using cutting edge technology and years of experience. Digital marketing changes every day, and by calling in an expert, you can ensure your campaign is following best practices and you’re not wasting your time using outdated or misinformed techniques.

While every company’s marketing campaign is different depending on your business type, goals, client base and your budget, there are a few first steps we’ll take to help you start off on the right foot.

Auditing Your Business

First, you should perform an audit. No matter how well you think you know your business and its trajectory, you need to take stock of the traditional campaigns you’ve run in the past and determine how they performed, analyze your customers, and figure out how this has positioned your business. Is your audience made up primarily of women in their 50s? Your marketing campaign will look much different than if your audience is composed of primarily men in their 20s. If you skip this step, you’ll start your campaign on a rickety foundation.

Recognize Your Problems

Come up with a list of problems you’d like to solve. Are you not reaching the right audience? Is your audience not large enough? Are your customers not coming back? Have you struggled to adapt to change? Be honest with yourself and your business. Understanding these pitfalls in your business model will inform your goals.

Highlight What You’re Doing Right

Now that you see what isn’t going so well, don’t forget what you’re doing right. If you’re seeing results in how you’re running your Instagram, or your Facebook is spurring a lot of engagement, those tactics are worth continuing.

Ready to Get Started?

If you’re ready to start your journey toward a more successful business, a well-informed digital marketing campaign will take you to the next level. However, if you’re not an expert and need some guidance, Blue Laser Digital can help. Our digital marketing experts have over 50 years of combined experience partnering with local businesses to help them reach their goals and expand their audiences. As leaders in the digital marketing world, we can help your business succeed.