What Are Some Great PPC Channels?
There are two ways to get your business to appear at the top of online search results: organically and inorganically.
Organically means that you’ve designed your website with the right SEO practices so that you rank higher than the competition. Inorganically means you’ve paid to have your business appear higher.
While both can work very well, to take the inorganic method means you need to understand what Pay-per-click (PPC) advertising is. PPC works like this: you pick your target demographic, when they do an online search for your type of business, your ad appears before the competition. If they click on it, you get charged. If they don’t, you keep your money.
Some prefer PPC over trying to go the organic route, due to its direct approach and cost-effective nature. But to do it right, you’ll need to know which channels are available. Read our latest post to see what are some great PPC channels.
Google Ads, also known as Adwords, is Google’s paid advertising platform for search, display and remarketing ads.
Here, your company engages in a sort of “bidding war” for the best placement of your ads. When you run an Adwords campaign, it shows you the cost range to become one of the top results. It’s straightforward and also the largest paid channel for search query advertising.
AdRoll is great for retargeting, which means ads that target consumers based on their previous online activity. So, if they’ve searched for cleaners in the past, AdRoll will set a “cookie” which keeps a record of the activity.
When they go back on the internet, the cookie will send the user more ads for cleaners.
The best part about Facebook’s advertising platforms is that you can display your ad right on the newsfeed. So, when someone opens their Facebook account, they can see your logo content and more.
Facebook ads are targeted to users based on their location, demographics and profile information. But, it might not be the best platform for you, depending on who your audience is.
Bing is another search engine, similar to Google. The difference is, ads on Bing can appear on their homepage. Many advertisers overlook Bing, thinking that it’s Google or nothing.
But, Bing is automatically installed on browsers for computers, tablets and some phones. So, if you have an older audience, it’s a good chance that they’ll just use whatever search engine appears when they open up their browser.