Our COVID-19 Response
Out of the Blue Blog

How Blue Laser Digital Continues Putting People First Amid COVID-19 Crisis

“Do things for people not because of who they are or what they do in return, but because of who you are.” – Harold S. Kushner

There’s no better time than now to put people first.

The last few weeks have been a roller coaster for the global economy. With bad news breaking daily about COVID-19, this is without a doubt the most trying time many businesses will face.

Blue Laser Digital has made it our mission to help fellow businesses big and small find new ways to stay connected with their teams, clientele, and each other.

We’re all in this together.

Finding a New “Business as Usual”

How can normal operations continue when things have slowed and needs evolving?

That’s the million-dollar question. Our team has seen great success in working remotely. Not only are our employees safe and following social distancing protocols, but we’re able to stay in contact through virtual meetings and telecommunications. A few tools we recommend include:

  • Microsoft Teams – digital communication with coworkers. Our Monday staff meetings have gone online and this tool allows us to see each other and get caught up on priorities.
  • Zoom – video calls for whatever you need.
  • ActiveCollab – every project manager’s dream tool. We use it to make sure every I is dotted and T is crossed for our clients’ projects.
  • Telephone – the most reliable digital communication tool. Need we say more?

With the amount of isolation the world is feeling right now, clarity is desperately needed. While Blue Laser Digital has always used video and phone conference tactics, we’re taking additional steps to minimize evasiveness. Each call, video chat, and email establishes a set agenda to manage meetings, projects, and expectations.

We are also reminded to be patient with each other as we establish new communication patterns. The dog or your grade-schooler might wander into the video chat – no harm is done. We are all making our best efforts as this becomes the “new normal.”

Crisis Communication Planning

There’s no good time for a crisis, but you should always have a plan in place should one occur. Getting your COVID-19 response out quickly helps streamline communication when everything is up in the air. Our team is here to offer guidance in forming the perfect reply no matter what the inquiry may be.

It’s important to us that all businesses feel secure. We’re available to help all former and current clients with timely site work and ongoing communication strategizing. Even if we haven’t had the pleasure of working together yet, know we’re here to support you with even the smallest of requests.

Where you publish your policy changes matters. Are your latest updates available where the world can see them? Again, it’s okay to over-communicate right now and we want to help you get your message everywhere it needs to be:

  • Website
  • Email
  • Social media

If you’re in need of direction, Blue Laser Digital CEO, Kim Ness meets remotely with company owners to share ideas on keeping “business as usual” in this unusual time.

Helping one another is what we should be doing. Please contact us if we can help your business in any way.

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Contact Gail Sech, Director, Business Development

(614) 453-5702

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300 Marconi Blvd,
Suite #302

Columbus, OH 43215