OCN ConnectedCare™ Branding and Marketing Case Study

Background

OCN ConnectedCare™ is a Managed Health as a Service organization, doing more than just introducing technological innovations that improve our products and services. They provide end-to-end solutions for exceptional healthcare delivery that has a tangible impact on society, enabling patients, their clinician’s, and pharmacists to lead better, healthier and more fulfilling lives.

So when it came to building their brand already had created the beginnings of a brand identity and were now looking to elevate their brand and presence within the healthcare and pharmaceutical industries. As OCN ConnectedCare™ continued their primary work of providing end-to-end solutions for exceptional healthcare plan delivery, they realized the needed to share their story more broadly so that they could deeply connect with more people in the industry.

Here’s how we helped OCN ConnectedCare™ transform a big branding idea into a substantial element they could leverage to both gain investors and win new business.

The Challenge

In the highly competitive healthcare space filled with legacy providers and new startups that seem to emerge every month, OCN ConnectedCare™ needed a way to not only stand out, but to also reach potential investors in a meaningful way.

While OCN ConnectedCare™ had the start of a visual brand identity, they struggled to communicate with their audiences in a way that truly captured the essence of who they are, what they represent, and how their goals and objectives will seamlessly connect patients to more accessible, affordable and high-quality care. They needed the tools that could communicate their story, their guiding principles, along with providing investors a picture of how the brand itself is organized.