OCCRRA Case Study

About the project


The Ohio Child Care Resource and Referral Association (OCCRRA) asked us to help them highlight those who making a positive impact on early childhood development. Supporting the Early Childhood Workforce is important to OCCRRA’s mission; they do this by providing scholarships that promote education, compensation and retention of early childhood professionals. Opportunities include TEACH Early Childhood® OHIO, POWER Ohio Wage Supplements and other workforce development scholarships.


The Challenge

While OCCRRA had a similar Facebook campaign the previous year, we needed to create a strategy around paid ads and organic content that increased page likes, while simultaneously enhancing the “The Workforce Behind The Workforce” hashtag. The biggest hurdle we had to overcome was creating a strategy without having access to previous campaign metrics.


Paid Social Ads, Social Media, Analytics, Social Strategy, Media Planning and Budgeting

The Answer

Build a Facebook campaign around a solid organic strategy designed to engage.
We created a strategy around paid ads and organic content that allowed the ads to run for 14 days, and involved targeting the state of Ohio, resulting in an organic reach of 2,123 page views and 39 Likes. Overall, the ads performed well for the budget, and helped OCCRRA better reach and engage their audience with useful and encouraging information.


A colorful backpack with books and color pencils


Using the hashtags #TheWorkforceBehindTheWorkforce and #PowerToTheProfession in each post, has enabled the campaign to perform well organically, reaching approximately 1,974 people per week along with an increase of XX% for likes. The number of engagements per week were extremely positive as well, seeing interactions increase by more than 12.8%. That increase was comprised of click-thru’s, clicking the hashtag, Liking the post, and sharing with their network.

Overall, the performance data helped us establish a budget for media-spend moving forward, which actually resulted in spending less than half compared to the previous year’s campaign.

Overall Interactions


Organic Reach


Overall Likes


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