Hofbräuhaus Case Study
About the project
Background
Hofbräuhaus brings the world together through their German bier, food, and beloved pub traditions. Already established in three locations: Columbus, Newport, and Pittsburgh, these breweries and restaurants found themselves needing updated and consistent online looks.
Unsure of how to improve their online presence, Hofbräuhaus came to us seeking a strategy to manage each location’s website and increase customers.
The Challenge
Each location had its own website but needed an improved platform to market all of their products and events. The sites were on an unreliable hosting platform which caused outages leaving their customers unable to access the sites. This resulted in poor user experience (UX) time and time again.
We knew we had to deliver a solution that better promoted the Hofbräuhaus brand by showcasing bier and food in a more enticing way, deliver a more robust customer experience, and ensure the sites were always accessible.
In addition to the website development needs, their location-based Google My Business (GMB) pages were out of date and presented inconsistent messaging. Our social and SEO experts mapped out a plan to increase user engagement and promote events on each page.
Services
Digital Marketing, Creative Direction, Brand Strategy, Content Strategy, User Experience, Interactive Design, Web Development
Features
Live Performance, Security Monitoring, Location-Specific Content
Technology
Website Hosting, Website and Server Optimization
The Answer
After finalizing the user experience and visual design strategy with our client, the work began. First, we migrated the websites to a much more reliable, faster, and secure hosting provider. From there, we began refining the Hofbräuhaus brand. This consisted of optimized customer experience (CX), user experience (UX), visual design, and interactive web design strategy.
First, we custom-designed and built a new home page to better present all of Hofbräuhaus’ offerings. This allows customers to easily find exactly what they’re looking for and gives us and Hofbräuhaus the ability to update content easily and promote new offerings at a moment’s notice.
Navigation was also reworked to keep content clear, yet compelling. The redesigned navigation makes exploring, shopping, and engaging with Hofbräuhaus easier than ever.
Finally, we developed a new experience page. Customers now have a dedicated page to see all of the events and happenings at each location.
We further analyzed each GMB profile using restaurant industry requirements and rules of thumb. A few enhancements included:
- Updating service listings
- Adding menus
- Fact-checking content for optimized UX
As an added touch, the team posted featured content on each location’s GMB page to attract nearby customers.
User Experience Designs
Visual Designs
We’ve been working with Blue Laser for over a year now and we couldn’t be happier with the new site designs and how much better everything is performing. They have been extremely responsive to the ever-changing environment brought on by the COVID-19 pandemic and kept our sites running smoothly and accurately.
Hofbräuhaus’ Marketing Manager, Pete Fantine
Contact Us
Become a Client:
(614) 453-5702
business@bluelaserdigital.com
Work with Us:
(614) 453-5702
work@bluelaserdigital.com
Everything Else:
(614) 453-5702
hello@bluelaserdigital.com