Hofbräuhaus Columbus

Hofbräuhaus Case Study

About the project

Background

Hofbräuhaus brings the world together through their German bier, food, and beloved pub traditions. Already established in three locations: Columbus, Newport, and Pittsburgh, these breweries and restaurants found themselves needing updated and consistent online looks.

Unsure of how to improve their online presence, Hofbräuhaus came to us seeking a strategy to manage each location’s website and increase customers.

 

The Challenge

Each location had its own website but needed an improved platform to market all of their products and events. The sites were on an unreliable hosting platform which caused outages leaving their customers unable to access the sites. This resulted in poor user experience (UX) time and time again.

We knew we had to deliver a solution that better promoted the Hofbräuhaus brand by showcasing bier and food in a more enticing way, deliver a more robust customer experience, and ensure the sites were always accessible.

In addition to the website development needs, their location-based Google My Business (GMB) pages were out of date and presented inconsistent messaging. Our social and SEO experts mapped out a plan to increase user engagement and promote events on each page.

Services

Digital Marketing, Creative Direction, Brand Strategy, Content Strategy, User Experience, Interactive Design, Web Development

Features

Live Performance, Security Monitoring, Location-Specific Content

Technology

Website Hosting, Website and Server Optimization

The Answer

After finalizing the user experience and visual design strategy with our client, the work began. First, we migrated the websites to a much more reliable, faster, and secure hosting provider. From there, we began refining the Hofbräuhaus brand. This consisted of optimized customer experience (CX), user experience (UX), visual design, and interactive web design strategy.

First, we custom-designed and built a new home page to better present all of Hofbräuhaus’ offerings. This allows customers to easily find exactly what they’re looking for and gives us and Hofbräuhaus the ability to update content easily and promote new offerings at a moment’s notice.

Navigation was also reworked to keep content clear, yet compelling. The redesigned navigation makes exploring, shopping, and engaging with Hofbräuhaus easier than ever.

Finally, we developed a new experience page. Customers now have a dedicated page to see all of the events and happenings at each location.

We further analyzed each GMB profile using restaurant industry requirements and rules of thumb. A few enhancements included:

  • Updating service listings
  • Adding menus
  • Fact-checking content for optimized UX

 

As an added touch, the team posted featured content on each location’s GMB page to attract nearby customers.

Hofbräuhaus Dessert Bier

Hofbrauhaus Case Study

User Experience Designs

Hofbrauhaus Wireframe 1Hofbrauhaus Wireframe 2Hofbrauhaus Wireframe 3

Hofbrauhaus Ipad Mockup

Visual Designs

Hofbrauhaus Visual Design 1Hofbrauhaus Visual Design 4Hofbrauhaus Visual Design 5Hofbrauhaus Visual Design 8 Menu

We’ve been working with Blue Laser for over a year now and we couldn’t be happier with the new site designs and how much better everything is performing. They have been extremely responsive to the ever-changing environment brought on by the COVID-19 pandemic and kept our sites running smoothly and accurately.

Hofbräuhaus’ Marketing Manager, Pete Fantine

Hofbrauhaus Image

Results

Faster websites optimized user engagement. Because we decreased the average page file size, each of the three websites load faster instantaneously getting people the information they’re seeking immediately.

YoY GMB engagement also saw an increase in numbers. Each location not only had more impressions and clicks, but YoY discovery searchers rose an average of 163%.

Diving into location specifics, people seeking directions to Hofbräuhaus Columbus increased 26% while their discovery searches went up 217%. The Newport location page saw phone call actions increase by 41%. Finally, the Pittsburgh page had direction actions go up 27% with a 21% increase in phone call actions.

Hofbräuhaus’ online presence has become that of integrity and easy navigation. Each website exists as its own hub where bier lovers can learn about the German traditions served with each glass. To keep the conversation going, the improved GMB profiles offer additional information like menus, services, and events for all ages.

Because we streamlined how the world engages with Hofbräuhaus, they continue to reap the benefits of a strong digital footprint for each location.

GMB Discovery Searches

163%

Avg Website Up-Time

>99.9%

Avg Phone Interactions

31%

Contact Us

Let’s talk about you.

Get in touch

Contact Us

Contact Gail Sech, Director, Business Development

(614) 453-5702

Visit Us

300 Marconi Blvd,
Suite #302

Columbus, OH 43215