Hofbräuhaus Case Study
About the project
Hofbräuhaus brings the world together through their German bier, food, and pub experience. With breweries and restaurants in Columbus, Newport, and Pittsburgh, family and friends can unite around cold pints and traditions that make Hofbräuhaus famous.
Like any successful brand, they began experiencing growing pains. Their blossoming reputation demanded a stronger online presence. Hofbräuhaus came to us seeking a strategy that could manage their websites and discover the means to build user engagement.
While Hofbräuhaus has three locations, each with their own website, they were struggling to remain fully operational. When their websites were operational, the lack of a good content strategy combined with a poor user experience (UX) unnecessarily caused people to be frustrated and disengaged.
For Hofbräuhaus, authentic user engagement and experience is a key asset to achieving success. In addition to the website development needs, we focused on their location-based Google My Business (GMB) pages to offer consistent messaging between locations, increase user engagement, and promote events.
The foundation of our strategy revolved around the websites. We migrated all three to a new hosting provider with a dedicated server for centralized control. From there, each website was optimized for site speed and overall performance. Using a well thought out user experience and content strategy, providing creative direction for visual design and using restaurant/brewery digital marketing trends, we were able to show off each Hofbräuhaus location under one strong brand.
We further analyzed each GMB profile based on the restaurant industry requirements and rules of thumb. A few enhancements included updated service listings, adding menus, and fact checking content for optimized UX. As an added touch, we also began posting featured content on each GMB page to engage those browsing for their next bier or bite to eat.