Hofbräuhaus Case Study
About the project
Hofbräuhaus brings the world together through their German bier, food, and beloved pub traditions. Already established in three locations: Columbus, Newport, and Pittsburgh, these breweries and restaurants found themselves needing updated and consistent online looks.
Unsure of how to improve their online presence, Hofbräuhaus came to us seeking a strategy to manage each location’s website and increase customers.
Each location had its own website but needed an improved platform to market all of their products and events. The sites were on an unreliable hosting platform which caused outages leaving their customers unable to access the sites. This resulted in poor user experience (UX) time and time again.
We knew we had to deliver a solution that better promoted the Hofbräuhaus brand by showcasing bier and food in a more enticing way, deliver a more robust customer experience, and ensure the sites were always accessible.
In addition to the website development needs, their location-based Google My Business (GMB) pages were out of date and presented inconsistent messaging. Our social and SEO experts mapped out a plan to increase user engagement and promote events on each page.
After finalizing the user experience and visual design strategy with our client, the work began. First, we migrated the websites to a much more reliable, faster, and secure hosting provider. From there, we began refining the Hofbräuhaus brand. This consisted of optimized customer experience (CX), user experience (UX), visual design, and interactive web design strategy.
First, we custom-designed and built a new home page to better present all of Hofbräuhaus’ offerings. This allows customers to easily find exactly what they’re looking for and gives us and Hofbräuhaus the ability to update content easily and promote new offerings at a moment’s notice.
Navigation was also reworked to keep content clear, yet compelling. The redesigned navigation makes exploring, shopping, and engaging with Hofbräuhaus easier than ever.
Finally, we developed a new experience page. Customers now have a dedicated page to see all of the events and happenings at each location.
We further analyzed each GMB profile using restaurant industry requirements and rules of thumb. A few enhancements included:
- Updating service listings
- Adding menus
- Fact-checking content for optimized UX
As an added touch, the team posted featured content on each location’s GMB page to attract nearby customers.