How Blue Laser Digital is Helping Non-Profits Win with Google Grants

Meet Lenny.

He’s deflated.

He’s tired.

2020 has been tough on him and his business.

He runs a nonprofit and his marketing budget is now running on fumes.

Lenny has employees and he needs to keep his business afloat.

For him and for his employees, and for the customers he serves.

Meet Bea.

Bea has a solution for Lenny and his business.

Hi, Lenny! I’m Bea!

Lenny, did you know about Google Ad Grants?

A qualified nonprofit can receive up to $10,000 per month in credits to use for advertising on Google search.

You see, Lenny - nonprofits can use this money to attract donors, volunteers, market their business’ objectives and purpose and also to attract people to their website.

Google Ad Grants are a great asset to your organization, Lenny! Especially in today’s world!

How do I apply for a Google Ad Grant?

To apply for a Grant, nonprofits must go through an application process with Google.

This includes verifying your status as a nonprofit, creating and submitting a Google Ads account and making sure that your website meets the requirements from Google.

Let’s say I’m approved for a Google Ad Grant, are there requirements that must be met?

There are. Your campaigns must maintain a click-through rate of at least five percent each month.

A click-through rate is the ratio of users who click on a specific link to the number of total users who view a web page, email or ad, and is used to measure the success of an online advertising, web or email campaign.

Additional requirements for using a Google Ad Grant include...

1. Valid Conversion Tracking Conversion tracking is a tool that shows what happens after a customer interacts with ads—whether they purchased a product, signed up for a newsletter, called the business or downloaded the business’ app. When a customer completes an action that the company defines as valuable, these customer interactions are called conversions.

2. At least two ads per ad group. An ad group contains one or more ads that share similar targets.

3. At least two ad groups per campaign. Each campaign is made up of one or more ad groups.

4. The quality score of keywords must be over two. A quality score is an estimate of the quality of ads, keywords and landing pages.

5. Must have at least two sitelink ad extensions. Sitelinks provide the person searching more opportunities to click directly from your ad to landing pages on your site. Consider what specific pages might be most valuable to people searching and add these as sitelinks—for example, a campaign page for a fundraising campaign.

I work for Blue Laser Digital. We can help you, Lenny!

So how do I apply?

As a full-service digital marketing agency, Blue Laser Digital is working to help nonprofits manage and maximize the value of a Google Ad Grant.

We’re working to help our nonprofit clients understand the power of Google Ad Grants for their business, and we also help them to manage the process.

Management of these grants includes unlimited campaigns and advertisements.

And I like to think that we’re all in this together, Lenny, so we should learn to help one another more.

That’s why Blue Laser Digital is helping nonprofits with these Grants. Wanna get started?

Blue Laser Digital

Together, we can create a better future for your business. Let’s get started.

Blue Laser Digital can help you, too, Lenny!

Get started today!

Visit or call us at (614) 453.5702