The Three Points of Digital Spring Cleaning
Spring cleaning isn’t just for your home. The weather is warming up (c’mon Ohio), the flowers are blooming and it’s time to organize your marketing. Doing a full audit of your business efforts can reveal telling things about your future. If you are still stuck in the old days of marketing, now is the best time of year to bring your business up-to-speed. Do you know where your traffic is coming from? What marketing efforts are paying off in dividends, and which are dead weight? It’s time to take control and step up your game for the rest of 2018.
Social Media Marketing
Is there clutter piling up in your attic or basement? Do you store things away in hopes that you will sort through them eventually? Social media can be seen in the same way. Many businesses vow to be more active on social media, only to see time come and pass with no action. Being active with social media marketing takes more than just a promise to yourself. Social media takes strategy, purpose, and creativity. Your customers will thank you, almost as much as your husband or wife will when you finally get rid of your high school sports collection.
“This project will take so long, I don’t have time to start it right now.” Does this sound familiar? Home projects and SEO have more in common than you think. While both take significant time and effort, both pay off in dividends. Finally building that extra room you vowed to complete and taking your website to the top of Google rankings for your main keywords takes the same grit and determination. While you can man the power tools and drywall, we will be on the front lines of the internet fighting for your website every day.
Google AdWords is a no-brainer, like cleaning your carpets after a long winter or pressure washing your deck. Reaching your customers at the exact moment they are looking for you is an essential strategy for success. Imagine trying to spring clean without freshening up the floors that had mud, snow, and salt tracked on them for months. While both seem simple, they can help lay the foundation for a successful year. We aren’t sure if we have time to come clean your carpets for you, but we do know where to find an AdWords expert.
It’s time to check things off your list that you promised to yourself. Spring cleaning for your business can be just as beneficial as spring cleaning for your home. After all, your business is like your second family. Doing this will have a profound impact on your life. Not sure where to start? Take an audit of your entire marketing spend, and then track your revenue sources. Are things not adding up? You may have marketing dead weight. Take control of your marketing and move mountains.
Contact us today to see how we can grow your business.