What is Social Media Marketing?
Social Media Marketing is the heart and soul of your brand. If your website is the engine of your brand, social media is the gasoline. While SEO and PPC get relevant users in the Columbus, Ohio area to your site, social media tells your story. After all, what is a great business without a story? People want to know who you are, and social media marketing answers that question. Social media marketing includes:
- Ads (for website traffic)
- Audience Building (likes, followers etc.)
- Content Posting
- Social Listening (reviews, comments etc.)
Why do I need Social Media Marketing?
What’s new with your business? How do you interact with your local community? What does your brand stand for? Social media answers all these questions. You aren’t able to tell your entire story through your website, which is where social media steps in. Customers care about who you are. Give your brand life by creating a unique and authentic voice.
What are the benefits of Social Media Marketing?
Social media marketing can accomplish a multitude of goals:
- Drive website traffic and sales through ads
- Build your following through ads
- Give your brand life through posting
- Interact with your fans through comments and messages