What is Social Media Marketing?

Social media is the great connector of the present day. It’s where we talk to our friends and family. It’s where we find new brands and local events. It’s always on – even in the dead of night or during a long day at work. As an individual, it is easy to understand this personal one-to-one platform, but how can you tap into this resource to build your brand and find new customers? Social media marketing is the strategic use of these channels in ways that help a business reach its target audiences by being where those audiences spend their time online.

The Reach of Social Media

More than 2 billion people are active on social media. Those folks are both across the street and around the globe. Why would you ignore it? Social media is one of the easiest and most accessible ways to push your brand and develop its voice to reach a wider, newer audience. Tell your story, build a relationship with your audience and gain awareness – all through Social Media Marketing.

Trust the experts: your customers want to know who you are. Tell them. Through customized campaigns and content that comes directly from your brand experts, social media is a powerful tool. We make sure you’re using the best platform or platforms for your business and marketing goals, including the following outlets:

  • Instagram
  • Facebook
  • LinkedIn
  • Twitter
  • Snapchat

Using Social Media to Help Reach Business Goals

Social Media Marketing is one part of a comprehensive marketing strategy. That strategy should be tailored to your business’s goals and designed to help your brand succeed. We do our best work when we are informed and fully aware of your vision of success. Then, we align our strategies to support that vision.

How do I get started?

• Just like any other marketing plan, Social Media Marketing can mean a variety of things depending on your audience, size and goals. But you can boil it down to this: Social Media Marketing is a plan that shares content on social media outlets like Twitter, Facebook and Instagram to promote your brand.

• In a few more words, Social Media Marketing plans might use paid ads, an established brand voice that matches your content and networking communities to drive engagement and brand awareness. As a result of successful paid and organic marketing efforts, you can control where and how you are viewed online to better reach your Social Media Marketing goals.

• First, the marketing professionals at Blue Laser Digital will sit down with you. Our goal isn’t to give you some cookie-cutter strategy; it’s to find out what your business needs, the direction you want to move in and who you are to position your business for the future you’ve imagined.

• From there, we’ll create the best strategy using your brand voice to tell your unique story. We’ll carefully execute the plan that we’ve created as partners, but we’ll make small tweaks and turns along the way in order to maximize your investment and capture your ideal audience.

Social Media in Action

Surplus World

All Army surplus stores are the same, right? Wrong. Surplus World has a clean and organized retail floor, as well as a fully-functioning online store. Their goal? To show the world why they are different. We took their Facebook page from a mere 200 fans to over 20,000 military and outdoor minded supporters through detailed Facebook advertising and content marketing.

View Case Study
Social Media in Action