What is SEO?

Three letters that can transform your business, spur awareness and encourage a higher conversion rate. Simply put, Search Engine Optimization (SEO) is all about connecting you to more people that are looking for your type of business.

Properly implemented SEO means increasing your presence on search engines such as Google and Bing, driving more traffic to your website. It means increasing your website’s authority, getting your website to appear as close to the top of the results page as possible when potential customers search for things relevant to your business. Through meaningful content and technical expertise, we’ll partner with you to give you a leg up during your ascent of the search engine ladder.

Keyword Research

Keyword research is an SEO tactic that involves identifying popular words and phrases users enter into search engines. Keyword research allows you to better understand what people are searching and it also gives some insight as to why they are searching. This research allows you to determine how high the demand is for certain words and phrases and how difficult it would be to rank for those terms.

Keyword research involves exploring how searchers use words and phrases to research an idea or topic. By researching the words people use to search, you can create more targeted content that can help drive the right traffic to your site. We will create a keyword strategy that will help you maximize interest in your site.

Local Search Optimization

According to Google, 46% of searches have local intent.

Any website with good enough SEO and authority can rank for a search query like ‘how to fix a blocked drain’. But when the query has much more intent behind it, it becomes ‘plumbers near me’ or ‘best plumber in Columbus, Ohio’.

For search queries, which typically include a location or ‘near me’ (which aren’t even necessary if searching using Google Maps or if Google knows your location and assumes the search has local intent), search engines understand that what the searcher wants is suggestions or results based on location, and therefore, they offer up in the local search engine results pages (SERPs). This difference in search behavior and result is precisely why local SEO is important and worth investing in alongside standard SEO. At BLD, we understand local search and can help you optimize your website and your local listings to optimal return.

Off-Site SEO

  • Citation Building
  • Directory Submission
  • Local search optimization
  • Press Release Distribution
  • Backlinks

On-Site SEO

  • Title tags
  • Meta Description
  • Headers (H1, H2 tags)
  • URL Structure
  • Internal Linking
  • Image Descriptions (Alternative text)
  • Schema tagging (Structured data)
  • Voice Search Optimization

Why is SEO Important?

You have a brand-new website. That’s great, but it doesn’t mean you’re going to reach a new audience. Search Engine Optimization is the catalyst for awareness of your site, bringing the right traffic to you. Having a beautifully designed, functional website is a perfect start, but SEO is the tool that enables customers to find your website. We devise a strategy around your business to get you ahead of your competition in the rankings and drive searchers to your website. More eyes on your business means a higher likelihood of conversions and greater awareness of your brand.

And if you aren’t in need of a new website but want to make sure that anyone searching for your business, products or services is able to find you online, we can create a strategy for SEO clean up on your existing site. We can complete an SEO “health check” for your site and work with you to ensure everything on your current site is up to current search engine standards.

What can I expect from SEO?

Both Paid Digital Media and SEO are extremely valuable, but they require different implementation strategies. Properly implemented Search Engine Optimization is more than just improving in the search rankings; it’s about driving relevant website traffic to get you in front of the people that matter most – searchers most likely to convert.

If you run a daycare business, getting 100,000 new impressions means nothing if those impressions come from high school students. Relevant traffic might mean working parents or potential new employees with the right educational background. That’s who your SEO should be targeting.

Our SEO Process

Stepping up your SEO game to rank for your main keywords takes grit, hard work and patience.

Consider us your sensei.


SEO in Action

Organic Search Results

You don’t need to take our word for it; check out the results from one of our Search Engine Optimization partnerships. We were able to take Brian Miller Law from lower rankings on Google to the first page for its main keyword through:

  • Backlinks
  • Citation Building
  • On-site SEO
  • Off-site SEO

View Case Study
SEO in Action