Google AdWords and Search Engine Marketing
PPC (pay-per-click), or Google AdWords, helps you get in front of your ideal audience at the exact moment that they are looking for your product or service. Our Google AdWords Certified experts create robust and sophisticated campaigns to deliver qualified leads to your business. Paid advertising (PPC) displays as the first set of results when potential customers use search engines (like Google) to find businesses they are looking for.
We combine our effective strategies with data-driven results to maximize your budget. Blue Laser Digital believes in transparency in an industry that can be overwhelming for some. We break down our detailed reporting so that you can understand how many leads we are getting you and how qualified they are. ROI is the name of the game.
How Can I Beat My Competitors?
Having the best campaign strategy can mean showing up in the first spot for your targeted areas like Columbus, Ohio. Without a certified expert and an excellent strategy, your business may never be seen. Things like relevant ads and a relevant website will put you ahead of your competitors in the ad rankings. That’s where we come in. We specialize in:
- Keyword research
- Ad creation (A/B test different ads)
- Bid optimization
- Cost-Per-Conversion optimization
- Bid tests for different demographics, locations, devices, and time of day
- Effective budget allocation
What to Expect from PPC
Just like SEO, we work with you every step of the way to understand how we can best grow your business. We handle everything from ad creation, campaign optimization to reporting. We start by assessing your budget and applying it to the best possible avenues for ROI. Each budget requires a different campaign strategy. Once the budget has been established, we have a team huddle to decide the best types of ads to run.
Our creative team designs every ad from scratch to meet the needs of each campaign. Whether it is eye-catching display ads or well-written search ads, we aim to make your business stand out. In a world full of bad advertisements, we give your brand authenticity that connects with audiences.
We don’t stop after the campaign is built and the ads have been created. You care about one thing: your campaign getting leads and helping to grow your business. We provide detailed reporting and break it down, so you understand exactly how your campaign is performing. From there, we take steps to optimize based on the results. The longer your campaign runs, the more data we have to get you the best return.