America’s Floor Source

Taking Columbus’ Mobile Floor Source to the Mobile-First Frontier

One of the leading flooring stores in the Midwest wanted us to increase their leads. We built them a new website with an inspiration gallery and crafted strong calls to action to give customers exactly what they need. After their new website was complete, we used Google display ads, remarketing ads, social media marketing and SEO to boost their campaign sales throughout the year.

  • Website Design
  • Website Development
  • Search Engine Optimization
  • Search Engine Marketing
  • Display Ads
  • Facebook Ads

What the Client Brought Us

America’s Floor Source came to us in the fall of 2016 with a website in need of renovation. Their previous website design was unresponsive, so it didn’t perform well across all devices. The navigation was confusing, their calls to action weren’t exciting, and the website’s colors were dull and uninspiring. The old America’s Floor Source website was also full of unnecessary pages that slowed down loading times and hurt the overall user experience.


What We Accomplished through Website Design & Development

Through website design and development, we were able to custom-tailor a website that better represents America’s Floor Source’s brand. We accomplished this through a responsive website design that performs well no matter what device you’re using. America’s Floor Source’s new website design features vivid pictures of their flooring products, interactive page elements, and inspiring calls to action. We also removed and consolidated pages that were slowing the previous website down. America’s Floor Source’s new website is finally as exciting and high-quality as their flooring products.


Boosting Sales Through Successful Display Campaigns

Blue Laser Digital was also able to significantly increase America’s Floor Source’s sales through pay-per-click advertisements. We determined that display advertisements best suited America’s Floor Source’s goals, and we handled everything from ad creation to campaign optimization and reporting. Through rich media display ads—strategically used around the dates of their biggest warehouse sales—we were able to increase America’s Floor Source’s sales by 33%.


Search Engine Optimization & Marketing

After experiencing success with their new website and the display advertisements, America’s Floor Source decided to use our SEO services too. We started optimizing America’s Floor Source’s website in January of 2018, and their search engine performance has drastically improved since then. The America’s Floor Source website went from position 4 to position 1 for organic keywords like “flooring, Columbus, Ohio” and “flooring store Columbus, Ohio.” We were also able to increase their organic traffic by 45% from February of 2018 to February 2019.

Top ranked in Google for “Flooring Store Columbus, OH”

As the result of our on-site SEO efforts, America’s Floor Source is strongly positioned on page 1 for their main keywords related to carpet, vinyl, and other types of flooring. We accomplished this by optimizing title/meta tags, improving internal linking, repurposing old blog posts, optimizing content, enhancing their backlink profile, and using location-based SEO strategies.