Is My Industry Too Boring for Social Media Marketing?
You’ve done it. You have a shiny new website, perfect SEO and show up on page 1 of Google for your main keywords in Columbus, Ohio. You’re done, right? Wrong. Customers want to know more about you (no, not what you think of your in-laws). According to a recent study, 48% of Americans have interacted with companies on at least one social media network. Social Media Marketing is an essential tool to let customers inside your business beyond your website.
“That’s all well and good, Blue Laser, but my industry is too boring to get engagement on social media.”
Not with that attitude! You can start celebrating now, because we’ve got you covered with these helpful tips.
Talk Like a Human
Potential customers aren’t interested in interacting with a robot (unless they are a robot). Writing in the tone of your own voice will help your brand connect with your audience on a personal level. People buy from people they like and trust, so sounding like a human being instead of a faceless, personality-less (not a word) business will set your social media apart from your competition. Old Spice has taken what some may consider a boring product (deodorant) and given it a life of its own.
Offer Advice and Use Humor
Most people don’t associate lawyers with humor (Judge Judy doesn’t count), but don’t let that stop your law firm from injecting some wit into your social media marketing. Educating your audience on silly laws (whale hunting is NOT allowed in Ohio on Sunday) gives personality to your content while also being helpful. Finding a topic that not only speaks to your ideal client but is also interesting will grab the attention of your potential customers and make your business more approachable.
Listen to the People!
Everyone likes to think their opinion matters. Why do you think comment sections were invented? Creating content that evokes a response from your audience will broaden your reach and project a conversational tone. Open-ended posts will also give you valuable insight into how customers view your brand.
Spam is Gross
We aren’t just talking about the classic mystery meat in a can. Users log in to social media to socialize, not to be bombarded with sales promotions and ads. Finding the right balance between product promotion and engaging content can save your business from social media purgatory. While there is no magical formula for success, following ‘The 80/20 Rule’ should be a part of your strategy. That is to say, 80% of your content should engage your listeners while 20% is used to promote your brand.
Test, Repeat, Tweak
Now that you’ve been armed with an arsenal of tools to promote your brand through social media marketing, get out there and show your moves off! Whether it’s through Google Analytics, Facebook Insights or a myriad of other reporting tools, track what is successful and continue to tweak your strategy from there.
For help with your social media marketing, contact our digital marketing agency based in Columbus, Ohio.