The Different Types of Online Advertising

With any company that’s about to start a digital marketing campaign, you want to make sure that you’ve picked the best outlet to reach your audience. And with the number of different digital platforms that are out there, you’ll need every bit of information that you can find.

It wasn’t too long ago that you just picked a platform and went with it. But, things have changed; consumers are now online in so many different ways that the landscape has changed.

So, how do you decide which one is best for you?

Display Ads

These are probably the first things you think of when we talk about digital marketing. They come in the form of banners, landing pages and popups that you see why scrolling through the web.

Are display ads right for you?

Display ads are a cost-efficient way to increase your brand awareness and reach since they see large numbers of impressions. But, they don’t appear in search results, so keep that in mind when developing your strategy.

Google Shopping Ads

These are different from the text ads that you’re used to seeing with Google. With shopping ads, you’re loading a product feed from Google Merchant Center into Google Ads, and then Google determines where those products will be placed based on the product feed, your website, and your bids.

Are shopping ads right for you?

If your business has an eCommerce component and sells and ships physical goods online, then shopping ads are a must for you.

Search Ads

Search ads are classic PPC (Pay Per Click) advertising. PPC ads appear in a search engine results page where placement is based on keywords bidding. These are the standard text ads that you have probably seen before, and what most businesses think of when they think of what keywords they should be bidding on.

Are search ads right for you?

If you operate in an industry whose keywords see high volumes of search traffic monthly, search ads can be good for you. You don’t pay for the ads until they have actually been clicked on, so you will know that your budget is not being wasted.

Remarketing Ads

Have you ever noticed ads for brands or products that you were researching earlier in the month? No, your phone is not spying on you…well not exactly. These ads are served to you through a remarketing strategy. Remarketing is when you visit a website with a specific cookie installed, once you leave that website are visiting other sites on the internet you will be served ads for the brand whose website you visited initially in an effort to bring you back. Studies have shown that only a small percent of web traffic converts on the first visit, so it is important to employ some sort of remarketing strategy.

Are remarketing ads good for you?

If you’re in an industry that isn’t considered an “impulse purchase,” remarketing can be good for you. Just remember, your ad might need to be seen a few times before a person clicks on it, so prepare for the overall strategy as you go.

Need Help Deciding?

We’ve worked with many awesome companies like yours and used many digital platforms like these. Let’s chat and see the best way to reach your audience.

Sources
https://www.perion.com/blog/8-types-online-advertising-need-know/
https://www.shopify.com/guides/google-shopping-guide/2-what-it-is-and-how-it-works