What is Content Marketing?
Content marketing is the strategic marketing approach based on creating and distributing content to the best audience for your business. We believe in going one step further and creating this content to drive results that generate leads to grow your business. Not every website visitor will convert right away. Sometimes, you may need additional touchpoints beyond your website to close a sale. Potential customers in the Columbus, Ohio area want to know more about your business before they decide they want to do business with you. Content marketing is the perfect way to bring them inside your sales funnel and to increase lead generation.
Taking advantage of these tools can provide your audience with the information they need to become a lifelong customer. We combine your brand voice and expertise to deliver engaging, insightful and meaningful content to the people that matter most.
We also offer a tool to help build your email list. With this, your content marketing campaigns can reach a bigger audience every month. Email marketing is one of the most effective marketing strategies you can implement. You have the ability to deliver your content straight to their inbox and then track how they interact with your business from there.
Why Do I Need Content Marketing?
People get things sent to them almost every day from businesses trying to sell them something. The problem is the “things” they get sent aren’t engaging or meaningful (ever heard of spam?). Delivering content that is not targeted at direct selling lets your audience see a different side of your business. Content marketing can:
- Generate leads for your business
- Build trust with your audience
- Establish your credibility in your industry
- Build awareness
- Nurture Leads
One of the big advantages of content marketing is attracting your ideal audience. Because you are providing expertise in your industry through your content, only relevant people will be viewing it. This leads to a higher ROI without having to filter out irrelevant leads or a poorly targeted audience.
You can also use content marketing to work in conjunction with your other marketing channels. Social media is a perfect place to distribute your content. Well produced content can also help your SEO which helps your website rank higher in organic rankings on sites like Google.
What to Expect
Your content should change with your business. It can change with seasonality, a shift in focus, or a new market trend. This is why we utilize calendars to schedule all of your marketing efforts well in advance. We are able to integrate your content marketing into your other marketing channels for a seamless strategy that works together.
You’ve delivered engaging and meaningful content to your target audience in the Columbus, Ohio area. Now what? Strategizing and creating content is half the battle. We rely on analytics to tell the rest of the story. We use detailed reporting to track the impact each piece of content is having on your business. With this information, we can analyze what was successful, what needs to be tweaked going forward, and where there are opportunities to do more.