Dr. Pepper Snapple Group

Dr. Pepper Snapple Group Case Study

About the project

A Refreshing Take on a Flat-Tasting Product Catalog

When you are promoting a national brand, you need the best in print and catalog design. We combined modern design with timeless branding to give the Dr. Pepper Snapple Group a boost. What we were able to accomplish blew their soft drinks right off the table.

What the Client Brought Us

The Dr. Pepper Snapple Group came to us with nothing more than a list of their products and a vision of what they wanted to create. As a nationally recognized brand, they knew they needed a well-designed product catalog to step up their sales game. Their old product catalog paled in comparison to the marketing materials that other beverage companies were using. Dr. Pepper Snapple Group needed a product catalog as beautiful and refreshing as their products, and we didn’t disappoint.


  • Graphic Design
  • Print Design


Dr Pepper Snapple Group logo

What We Accomplished with a Little Graphic Design

Our designers created a brand-new product catalog to showcase all of Dr. Pepper Snapple Group’s products. This page turner of a product book was pieced together bit by bit, layer by layer, and water droplet by water droplet to give their brands a “gotta have it” appeal. Flipping through their new product book is enough to make anyone’s mouth water.

New Business Through Successful Display Campaigns

Dr. Pepper Snapple Group’s new sales tool isn’t just pretty; with the new product catalog, their sales team increased their B2B sales by 88% in just the first year. That’s the power of a well-designed print piece!

Dr. Pepper Snapple Group says…

“Without question, Blue Laser Digital’s passion and dedication on the design of this unrivaled product book for our team has more than exponentially paid for itself. It’s the single best piece of marketing our company has to offer.”

Snapple Book

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