4 SEO Myths to Forget in 2018

#Search & Strategy Jason Wolfe on February 14, 2018

We’ve heard them all before, since the beginning of time (ok, the beginning of the internet). With something as complex and ever-changing as SEO (search engine optimization), there are myths that somehow become facts. Our goal is to cut through the nonsense and move mountains for your website in the search rankings with real, tangible practices. Here are the 4 most common SEO myths that grind our gears (because a top 5 is so overdone):

1. Gimme the Links

Link building is an important factor for boosting your SEO power. Having websites other than your own that place one of your links on their site helps to show Google that your website is valuable. Like all things though, it must be done right. Simply gaining as many links as you can that point to your website will not help your cause. Having 20 relevant, reputable links from outside sources is better than 200 of the “whatever I can find” type. Here are the sites to look for when trying to build links:

  • Good domain authority (Google trusts them)
  • Relevant niche
  • Industry value

Repeat after me: quality over quantity.

2. It’s All About the Links

You have 100 relevant, high ranking websites that have a link on their website pointing to yours. You’re done right? Wrong. Link building is a great strategy for SEO, but not the elixir of life. Google has one goal: to give their searchers the best possible results, period. This means they take a good, hard look at how your website functions. All the links in the world will not help your business if your website is not properly developed or optimized. Simply put: focus on your website first. Add link building once you have done this, and you have the ingredients for some spicy SEO.

Tip: Ask us what it means to be “optimized.”

3. What’s with the H1’s?

Some businesses obsess over H1’s (headers) on their website. They will keyword stuff and toil over how to write the perfect words that Google will love. While H1’s are important, Google has gotten smarter. Using sentences like “Top website agency in Columbus, Ohio for websites for Columbus, Ohio businesses looking for a website agency.” will not only make your business sound illiterate, but it may get you banned from search results. Writing readable and relevant H1’s, combined with great H2 text, will help accomplish your goals.

Tip: DO use keywords and locations when they are necessary and make sense.

4. Web Design and SEO are not Related

We hate to state the obvious, but Google is smart. Like really, really smart. They have the ability to take into account how users interact with your site and rank you based on things like:

  • Time on site
  • Bounce rate
  • Engagement rate
  • Page depth

This means that not only do you need to have your website optimized for search engines, but it also needs to be designed in a way that allows your visitors to have a pleasant experience. Ask us about what UX means and how it can help you.

With something as ambiguous and dynamic as the internet, there is bound to be myths floating around that only serve to confuse those not familiar with its inner workings. Through education and empowerment, you can cut through the industry hype and make meaningful changes to your business.

Contact us to get started on an SEO strategy for your business.